Forbes: A First Look Inside Pharrell’s Cool New Miami Hotel

Forbes: A First Look Inside Pharrell’s Cool New Miami Hotel


Miami’s new Goodtime Hotel takes up a full square block and spreads over 100,000 square feet. IMAGE COURTESY OF GROOT HOSPITALITY

Originally Posted in the Forbes

The Goodtime Hotel, a swanky new South Beach bolthole by hospitality maven David Grutman and superstar Pharrell Williams, has officially opened its doors.

There’s a new reason to visit Miami this year: Taking up a full square block between 6th and 7th Streets on Washington Ave in a central and historic stretch of South Beach, the 266-room Goodtime Hotel is a bright and sunny Art Deco dream brought to life by architect Morris Adjmi, landscape architect Raymond Jungles, and famed designer Ken Fulk, under the guidance of David Grutman of Groot Hospitality and Pharrell Williams (no introduction needed).

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