Outdoor Hospitality Solutions: 2025 Trends to Watch

CRR Hospitality, the outdoor hospitality market, was worth $25.8 billion in 2019. By 2027, it’s expected to grow to approximately $41.7 billion.

The rapid growth is driven by people looking for fresh air, comfort, and unique stays. And as one of the players, you need to keep up with the trends. 

You may want to explore outdoor hospitality solutions, which include tools, setups, and services that make outdoor stays better for your guests. 

Keeping up helps you stay ahead and attract more bookings while also building a strong brand. Read more to discover the top outdoor hospitality trends to watch this 2025!

Immersive Tech Meets Nature

Technology and the outdoors may seem like opposites, but in 2025, they’re working well together. Guests now want smoother access to digital tools, even when staying in remote outdoor accommodations. 

These tools help them enjoy nature without giving up comfort.

• Smart lighting

• App-controlled fire pits
• Contactless check-ins
• Virtual concierge services
• Keyless entry
• Smart thermostats

These features make outdoor stays easy, enjoyable, and efficient. From solar Wi-Fi zones to voice controls in a luxury tent, tech fits in with nature as one of the biggest hospitality trends 2025 is bringing to life.

Rise of Glamping and Hybrid Spaces

Glamping is a mix of “glamorous” and “camping” that offers the outdoor experience with hotel-like comforts. Glamping is gaining immense popularity because guests are looking for more adventure without giving up luxury where they can enjoy nature with cozy beds, electricity, and private bathrooms.

In 2025, luxury outdoor experiences will include hybrid setups like:

• Tiny homes
• Safari tents
• A-frame cabins
• Glamping pods

These tents often have ensuite bathrooms, providing a better experience than traditional camping. A-frame cabins with rooftop decks also appeal to guests seeking adventure and comfort.

Owners should start thinking about flexible layouts as these setups can change with the seasons or guest needs, keeping the experience fresh year-round.

Sustainable Design at the Forefront

Sustainability is now a baseline, not a bonus. In 2025, more guests choose brands based on their environmental impact, making sustainable hospitality design a key to attracting these eco-conscious travelers.

To meet this demand, businesses are adopting practices like:

• Rainwater harvesting
• Composting toilets
• Energy-efficient materials
• Zero-waste policies

Sustainable setups help you save money and attract more guests as they show you care about the environment, leading to higher booking rates. Being eco-friendly is not just good for the planet; it’s also good for business.

Wellness as a Central Feature

Wellness is no longer just a trend. In 2025, it’s the main reason people travel. Guests now look for stays that help with their mental, physical, and emotional well-being.

Nature-based wellness offerings are gaining popularity, and these include:

• Open-air yoga decks
• Sound baths
• Forest bathing trails
• Outdoor massage cabanas
• Guided nature walks

These experiences give guests what they crave: reconnection, relaxation, and reflection. Positioning your outdoor accommodations as a wellness destination adds value that can give you an edge to competitors.

It attracts a loyal group of travelers who seek deeper meaning in their trips wherein simply adding features like hot tubs or meditation pods can already further enhance their stay.

Multi-Seasonal Flexibility

Outdoor stays were once seen as seasonal. In 2025, that idea is quickly changing.

Operators now redesign spaces for comfort all year long. Think heated decks, insulated cabins, and all-weather tents all make four-season stays possible.

You can take it further by offering seasonal packages like:

• Fall foliage tours
• Winter stargazing nights
• Spring wellness retreats
• Summer family camps

Each season brings something new to enjoy. Give your guests enough reasons not only to return throughout the year but come back with even more new guests they have convinced from their circles to come with. Through this, you can easily grow loyalty and increase bookings for your business.

Furthermore, innovative hospitality solutions now focus on creating all-season outdoor spaces. They move beyond the basics and open up more ways to earn, grow, and stand out.

Community-Centered Experiences

Modern travelers want more than comfort. They want to feel connected to nature, people, and places. That’s why 2025 brings a new focus to shared spaces and local partnerships.

You can create a connection through:

• Communal fire pits
• Hosted dinners with local chefs
• Classes led by local artists
• Nature walks with nearby guides
• Farm visits and cooking lessons

These experiences add real value to a stay. They help your brand feel warm, welcoming, and unique, while letting you support local jobs and give back to the area around you. Talk about a win-win!

Hospitality trends 2025 also show that travelers remember moments they share with others and those moments are the ones that keep them coming back.

Design-Forward Aesthetics

Spoiler alert: a simple tent or cabin no longer stands out. In 2025, design matters more than ever.

Guests choose outdoor stays that look and feel special. It’s not just about photos – it’s about creating a mood and satisfaction for what they paid.

Design features that draw attention include:

• Clean, simple layouts
• Natural materials and colors
• Decor from local artists
• Nature-inspired indoor elements

Even small updates can add big value (e.g. a cozy hammock or warm lights make guests feel at home).

If you want shade sails, consider working with experts like ShadeFLA. We create custom covers, rooftop shades, and cabanas that fit your space. These touches can improve comfort, offer protection from the sun, and boost your outdoor hospitality appeal.

Upskilling and Staff Experience

Most importantly, your team is the one that shapes your guest experience. In 2025, strong teams build strong brands. 

Staff behavior now matters. Guests are becoming more and more observant wherein they can easily notice how your team acts, helps, and speaks.

Good training always leads to happy stays. Teach your team about:

• Guest care
• Nature safety
• Local facts
• Using booking tools
• Handling special requests

You can also try to build flexible roles. One person might guide yoga, lead hikes, and help with check-in, saving time and adding value.

A well-trained team creates better service and more guest trust, helping your business to grow. Innovative hospitality solutions are more than tech or buildings, they start with people who care and know how to make guests feel welcome.

Outdoor Hospitality Solutions: Enhancing Guest Experience

Outdoor hospitality solutions are changing how we host. What worked last year might not be working today, that’s why it’s important to always stay ahead. Guests now expect comfort, wellness, and style year-round. And if you, as an operator, embrace these trends, attracting repeat bookings becomes a walk in the park.

At ShadeFLA, we help you create beautiful, functional spaces that stand out. Our president, Margueritte Ramos, started ShadeFLA in 2005 with a simple goal – blend design, shade, and smart tech. Today, with nearly two decades of experience, we provide custom shade sails, retractable roofs, and other premium shade solutions designed for year-round function… so everyone can enjoy the outdoors in comfort and style!

Let us bring your outdoor vision to life with shade that protects, impresses, and lasts. Reach out today!