Choosing the Right Color Awnings for Your Business

March 5, 2018

Choosing the Right Color Awnings for Your Business


A smart business owner knows how important first appearances are. The more visually appealing your business is, the more likely it is to have potential customers walk in and take a look around. If you don’t take this into consideration, it might push your customers away. One way for your business to draw attention to your clients is by installing awnings in the exterior. Outdoor awnings will provide a visual depth to your flat exteriors. However, make sure that you choose the right colors. Here are ways in choosing the right color awnings for your business.



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Brand Recognition
If people already know what your brand is all about, incorporating colors that are in your company’s logo on your awning will make it easier for potential customers to recognize your business. This is important because it ensures that customers who are searching for your business will be able to find it from the outside. For example, if your business is located inside of a strip mall, customers who happen to drive by will be able to see it right away without feeling lost.

If you haven’t established your brand yet, the colors that you will use for your awning will help you with this problem. People will be able to recognize your business by the color of your awning, which will lead to better brand recognition in the long run.



The colors that you choose for your outdoor awnings should not just be about your brand. Colors are important when it comes to inciting certain emotions to your customers. This is why a lot of businesses use specific colors for their logo and marketing material. Here are some of the different colors and how they can help you reveal emotional responses from your customers, as well as potential clients:


  • Blue – This color represents wisdom, trust, and dependability. If you’re selling services such as repairs, then this is a good color to consider. A lot of consumer electronics providers are also using this color for their brand logo. Some of them include Hewlett Packard, Dell, and Intel.
  • Black – If your brand is all about power, strength, and stability, then this is the right color to choose. However, take note that too much black can be overwhelming. Law firms and stores that sell clothing usually use black for their logos. This includes Nike, Adidas, Gucci, and Chanel.
  • Red/Orange – This is a bold color that is used to create urgency and excitement. A lot of companies use red as a means to make their brand look like it is new and exciting. These companies include Lego, Target, Nintendo, and certain fast food restaurants such as McDonald’s and Burger King.
  • Green – If your business is all about selling all natural foods such as greens and other organic products, green is the right color to choose from. This color represents health, growth, and nature, which is why supermarkets such as Whole Foods use green as the main color for their logo.